Cherry Blossom Cute Hard Enamel Pins
I have always wanted to design a set of cute cherry blossom hard enamel pins, but I did not have enough money to order hard enamel pins from the manufacturer. They are crazily expensive. Therefore, I ended up running a Kickstarter project. I don't really know the result, but my intuition tells me that I should at least try it first before jump to a bad conclusion.
★My first attempt started on March 10, 2021, but I ended up cancelling it because of my wrong understanding of Kickstarter.
★My second attempt started on April 15, 2021, and the result went out pretty successfully funded.
Tools: Adobe Illustrator, Kickstarter
Skills: Illustration, Graphic Design, Social Media Marketing, Time Management, Task Management
Role: Illustrator | Entrepreneur
My initial goal is to reach $200 to unlock my 1st enamel pin designs, but I wish people would love my designs, so all the pin designs will be unlocked.
Problems or Mistakes that I Have Made
1. Wrong funding goal
This is a huge mistake that I have made, so I cancel my first attempt. The funding goal needs to as low as to unlock the first design. It is neither the second nor the third. It must be the first design. If any cancellations or adjustments happen, at least, people will get one enamel pin.
2. Wrong marketing plan
I do not really plan marketing when I just launch my first Kickstarter. I think people will gradually jump in, but my understanding on Kickstarter is wrong. I need to plan to sell and market my idea through emails, Instagram, Facebook, and Twitter! Do not rely on Kickstarter's traffic! Do not trust those scammy marketing teams who are sending creators emails or messages about hiring them to get more traffic.
3. Over confidence
"I have sold over hundreds or thousands of sales online now. I should have zero worry about my Kickstarter project."
It would be really great if the creators show their confidence in front of employers or patrons, but do not underestimate your competitors. Over confidence will make you feel that glories always come as it does, but it will not.
4. Afraid of asking help from artist community
I am kind of scared that people would judge my designs or laugh at my idea, so I am always hesitant to ask people for advice.
I have joined some friendly communities online to ask for advice for the Kickstarter project. Actually, people are more welcome for helping people to overcome obstacles. People will point out big mistakes that you have made before you launch your idea. That would be really helpful.
After my first Kickstarter has finished, I come up with a plan that may help me to gain more pledges or backers.
1. I should make a pre-launched link and advertise it for 5 to 10 days before I launch it. People are allowed to follow the pre-launched project. If the project has launched, they will receive an email notification.
2. I feel unlock the funding goal on the first day or second day is important, although nothing is wrong when creators get unlocked funding on the 10th day or 11th day. Unlock funding goals in the first few days will make creators and backers will comfortable to keep this project.
3. There are more traffics on Thursday, Friday, and Saturday. I guess it is because people are free from work or school, so they have more time to check the Internet or social media ads. Setting up the ending day on Saturday night is convenient for backers to decide if they really want this idea.
4. I set up the fund rising time range as 1 month, but now, I think I should shorter the time. Most people want to bring their loved project as early as they can, so I decide to set up my second project's time range as 20 days or 25 days. That may help me to keep more backers.
Questions to ask myself
Struggling story on my first attempt ☹
☘ Achievements on my second attempt
Lesson I learned
Thank you for reading ❤️